This French company works in the field of household packaging. It adopted a strong innovative strategy based on the use of recycled or biosourced materials (either from plant resources and/or biodegradable material). It aims towardsusing 100% renewable materials in the mid- term.
Because they were concerned about having enough reliable and factual evidence to support the positive outcome of using biosourced materials, the company carried out a multi-criteria environmental assessment on one of their product range.
Information and data collection related to a specific product focusing on the supply chain (sugar cane crop, plastic production) and on its end-of-life.
Multi-criteria assessment of the environmental impacts of the product (including depletion of natural resources, water use and pollution, air pollution) from the raw material extraction until the product’s end-of-life.
Carbon footprint including the carbon stored by the plant, emissions linked to production, manufacturing, and end-of-life.
Comparison of this carbon footprint with the same packaging in oil derivatives and identification of the environmental benefits of the product.
Development of a communication strategy on the environmental impacts and benefits.
The study enabled the company to support and communicate on the environmental benefits of the biosourced product (GHG emissions, cuts in the use of non-renewable resources).
• The multi-criteria assessment is also a broader transparency guarantee (water quality and use, farmed areas etc.) for the product that allows the company to identify areas of improvement together with its suppliers.
Supporting a luxury fashion brand to define its strategy and responsible sourcing roadmapadmin2021-01-14T13:44:14+00:00