Producing better or producing less?

To produce better, defining or implementing a wide-scale sustainable sourcing strategy is clearly a step forward.

Producing less however, is another topic – should we say a priority?

Overproduction has long been left aside, for it is a burning and extra sensitive issue.

The Ellen MacArthur Foundation, through it is recently launched Fashion ReModel initiative, wishes to tackle effectively the problem, helping brands to “make money without making new clothes”.

Will it work?

Is fashion finally ready to cut overproduction?

H&M, Reformation and Zalando have joined The Fashion ReModel, a new initiative from the Ellen MacArthur Foundation to help brands ‘make money without making new clothes’.