What if the current flexibility around the regenerative approach was also an open door to greenwashing?
What about converting agricultural practices into carbon sequestration measurement, knowing how challenging it is?
How can brands best help farmers facing yield losses in their transition?
Are consumers ready to support this “new” concept?
(Pieces of) answers in the article right here!
What we definitely agree on is that regenerative agriculture should prompt us to get closer to farmers and engage in the long term with them!