Strenght through unity!

When the stakeholders of a given supply chain join forces and work together to accelerate the (sustainable) transformation of their industry, optimism is the order of the day.

Funded by the European Union, the New Cotton Project brings together fashion brands, manufacturers and suppliers, innovators and research institutes around a pilot (and large-scale) closed-loop circularity project.

Dialogue between actors, alternative sourcing practices, disruptive technologies… Although the initiative is still in its early days, it remains an inspiring example of industrial collaboration.