Structuring strategic ambitions for cashmere supply-chains
In the context of a partnership with a major luxury player, the WWF asked Origem to assess the brands’s cashmere sourcing practices; cashmere being a strategic material to the brand potentially associated with significant impacts.
Approach
- Overview of ongoing initiatives and assessment of existing standards promoting upstream responsible cashmere production (cattle rearing) in Mongolia and inner Mongolia (China):
- Assessment of major available standards
- Comparison of each standards’ features, requirements and verification practices
- Experts’ interviews
- Synthesis and recommendations, identifying opportunities for action and constraints.
Benefits
This project allowed the WWF and its partner to:
- Understand better the current evolving context of sustainable cashmere in Mongolia and Inner Mongolia,
- Benefit from a deeper knowledge on the existing initiatives and their scope, level of requirements, strengths and weaknesses,
- Receive appropriate advice to guide ambition and decision-making.
